Tone of voice
Tone of voice represent the feeling you leave in people when they read the copy and messaging on your product.
Follow these steps to establish a tone of voice that matches your product brand personality and conveys how you want it to be.
- Gather all your examples
- Group them into related clusters on how they sound
- Label each cluster of content with a descriptive tone label such as friendly, professional and trustworthy. Think about the personality traits of real people
- Spend three minutes on new positive labels that represent the desired personal traits
- Write down the negative tones, that you do not want your product to be associated with such as unprofessional, dismissive and sarcastic.
- Point out any similarities or differences
- Group them in two columns and label them positive and negative
- Decide on three positive tone labels that reflect the personality you want in your product, and three negative tone labels that you could be mistaken off.
- Write a shorter plain copy and place it in a low-fidelity wireframe
- Ask end-users to read the plain copy
- After reading, give them a list of words that describe the product reactions, and ask them to select the words that best describe the copy.
- Modify the content until you reach your goal